1000 True Fans
1000 True Fans1000 True Fans1000 True Fans Most people don't care at all, they just do what everyone else is doing. All that is needed to shift culture is a highly directed and motivated small group to push back, and everyone else will Go With The Flow. What True Fans Do For You True fans provide Leverage. In Graph Theory, a few super-connectors have an outsized connection to the populace at large. That's why Your Friends Have More Friends Than You. What You Do For True Fans You have Accountability to your true fans.
Most people don't care at all, they just do what everyone else is doing. All that is needed to shift culture is a highly directed and motivated small group to push back, and everyone else will Go With The Flow.
What True Fans Do For You
True fans provide Leverage. In Graph Theory, a few super-connectors have an outsized connection to the populace at large. That's why Your Friends Have More Friends Than You.
What You Do For True Fans
You have Accountability to your true fans. They're the people you made this for specifically. If you made it for James and James rejects it, it hurts, and you need to do better. So pick your true fans wisely.
True Fans want something specific. Something Scarce that they can't get from someone else who is more established and easier to find.
Creativity is killed when making work for "everyone". Instead, make it for a few key fans, and trust that they will memetically replicate it.
Examples
- Judas Steer - Cowboys don't direct the whole herd, they direct 5 key cows. Those cows direct 50 cows, and those 50 direct all the rest.
- Someone on Patreon/OnlyFans with 1000 patrons is doing well financially.
- In Dune, Muad'Dib took over with only a relatively small number of highly-potent Fremen.
- Nearly all soft drinks are Kosher because Jewish people really care and most people don't either way.
- Waiting For Gadot is famous play and most people hate it. But a few people really love it.